In a perfect world, you would have only customers who are enthusiastic about your products, service, and company. These customers would share their enthusiasm with friends, family, social media contacts, and ideally in the form of a positive customer review. In reality, unfortunately, not all customers are always enthusiastic.

As a Customer Success Manager, the Net Promoter Score® is the most important key figure for long-term customer loyalty to the company. For growth hackers, the NPS can be an even more valuable metric to drive the short- and long-term growth of your company. You should focus on long-term growth. Since NPS® measures your customers' satisfaction and loyalty to your product, this is the main difference between a steadily and steeply increasing growth graph and a temporary growth followed by a gradua

We already talked about what we can learn from companies with a high NPS in our blog article. There we examined the similarities and special characteristics of companies with a high NPS and reduced the success to the following characteristics:

In recent years, the Net Promoter Score has proven to be a key metric for customer satisfaction. Tracking customer satisfaction trends using the Net Promoter Score is an important step in creating a customer success culture.

There are voices who claim that NPS® does not work effectively for B2B companies. But on the contrary! The Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. But how does the assumption come about?

Does your company take its customers for granted or do you understand the art of customer loyalty? Customer loyalty is one of the most important aspects of growing your business. However, many companies overlook this and focus more on attracting new customers. If you consider the cost of doing this - getting a new customer is 6 times more expensive than retaining an existing customer - ignoring this fact can be quite expensive.

In a world where switching to a potential competitor is just a “click” away, customer experience is the new marketing battlefield. Customers no longer choose a brand and its individual products or services; Instead, they choose the company that gives them the best customer experience.

Managing customer retention rates is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acquired switch to a competitor, not quite so much. A very common approach to growth is to focus on new customer acquisition.

The title of the blog article poses an exciting question that all companies should ask themselves that want to survey their B2B customers with the Net Promoter Score in order to receive feedback.

One of the most important aspects of any business is the pricing strategy. If you were to place two identical products in front of each other - one cheap and another that is several times more expensive- which would be the best product in your opinion? It is interesting that many consumers would view and select the more expensive product as the better, even if this is not really the case.

The customer lifecycle and associated lifecycle emails are an important part of designing, developing, and strengthening the relationship between your company and your customers.

To truly understand customers and increase customer loyalty, organizations must focus a large portion of their resources on researching customer feedback. Depending on the approach to the subject of feedback, it can have a positive impact on the business, but it can also be detrimental.