The customer survey via Net Promoter Score® has the advantage over other forms of survey in that you receive relevant customer feedback promptly when you need it most.

Loyal and dedicated employees are critical to a company's ability not only to sell a product or service, but also to create brand ambassadors who promote it as a great place to work.

An NPS® survey is about much more than just the quantitative rating customers give your company. You can track your customer score, but it's the qualitative feedback that gives you the “why” behind it and puts the customer's voice in the foreground.

While many people consider Net Promoter Score® surveys to be a simple rating scale from 0 to 10, in reality NPS® has two sides - the quantitative (the rating) and the qualitative (the feedback) side. Just as an unanswered email is frustrating for the average user, there are few things that discourage a customer satisfaction professional more than an NPS survey that was only given a rating but no qualitative feedback.

Whether e-commerce companies, SaaS Services or Online Retailers offering physical products, customer feedback is always extremely valuable. But does the online newspapers' method of setting up surveys on the website and interviewing people before they become customers work?

Most people associate Net Promoter Score with big business because it is used by big brands and Fortune 500 companies. Bain & Company, who developed NPS, estimates that two-thirds of the Fortune 1000 use the Net Promoter Score to track customer satisfaction and retention.

Satisfied customers mean word of mouth growth. They mean that your product or service has significant, measurable benefits. They mean your company can grow into an even bigger and more profitable company. Measuring and monitoring your own health is an ongoing process, as is the health of your company.

Keep in mind that polling using NPS is not an exercise in statistical relevance like traditional surveys are. While it's obviously important to extrapolate trends from the data you collect, the average response rate you'll get from an NPS survey (without sending a reminder) is well above what's necessary for reliable collection.

Detractors, also known as critics, are a kind of “taboo subject” in the business world - nobody really likes talking about or even thinking about angry customers. However, these customers are vital to business development. T

For example, Callexa Feedback can be configured to send a survey after an arbitrary number of days to the customers after an order has been completed or after a cancellation or after receiving an invoice. The customer can evaluate within this email. After the evaluation has been done, a website with a follow-up question or additional tags which can be evaluated, will popup.