Loyal and dedicated employees are critical to a company's ability not only to sell a product or service, but also to create brand ambassadors who promote it as a great place to work.

An NPS® survey is about much more than just the quantitative rating customers give your company. You can track your customer score, but it's the qualitative feedback that gives you the “why” behind it and puts the customer's voice in the foreground.

NPS® is the optimal metric for loyalty and customer satisfaction, but the Net Promoter Score can do a lot more. If used correctly, the NPS can play an important role in your customer acquisition and sales processes and significantly accelerate the growth of the company by focusing on both customer retention and conversion of interested new customers.

To truly understand customers and increase customer loyalty, organizations must focus a large portion of their resources on researching customer feedback. Depending on the approach to the subject of feedback, it can have a positive impact on the business, but it can also be detrimental.

While many people consider Net Promoter Score® surveys to be a simple rating scale from 0 to 10, in reality NPS® has two sides - the quantitative (the rating) and the qualitative (the feedback) side. Just as an unanswered email is frustrating for the average user, there are few things that discourage a customer satisfaction professional more than an NPS survey that was only given a rating but no qualitative feedback.

Whether it's processing data or incorporating a range of analytical tools to understand customer engagement; Basically, it is about letting as many processes as possible run independently and 24/7, while you can use the free time for other tasks.

Whether e-commerce companies, SaaS Services or Online Retailers offering physical products, customer feedback is always extremely valuable. But does the online newspapers' method of setting up surveys on the website and interviewing people before they become customers work?

An easy way to close the customer feedback loop is to ask open-ended questions and explain how you would like to respond to the valuable information your customers are sharing. This will confirm that you understand their weaknesses and continue to strive to make their business successful. You should also let your customers know that the changes they requested have been implemented and the issues have been resolved.

Most people associate Net Promoter Score with big business because it is used by big brands and Fortune 500 companies. Bain & Company, who developed NPS, estimates that two-thirds of the Fortune 1000 use the Net Promoter Score to track customer satisfaction and retention.

Satisfied customers mean word of mouth growth. They mean that your product or service has significant, measurable benefits. They mean your company can grow into an even bigger and more profitable company. Measuring and monitoring your own health is an ongoing process, as is the health of your company.

If you search online for information about increasing the conversion rate of your SaaS products, you will find a variety of sites that will show you techniques to convert more website visitors into trial users and paying customers. Often these tactics are successful - when implemented effectively, they can increase your overall conversion rate.

Keep in mind that polling using NPS is not an exercise in statistical relevance like traditional surveys are. While it's obviously important to extrapolate trends from the data you collect, the average response rate you'll get from an NPS survey (without sending a reminder) is well above what's necessary for reliable collection.