Can NPS be negative?

The metric used to measure NPS includes a scale from -100 to +100, with the positive value coming from a number of satisfied customers. If the NPS value from the survey is negative, this indicates a high number of dissatisfied customers or critics.

Recommended reading: Even though negative feedback may seem terrible, negative customer feedback offers the opportunity to further improve your internal processes. Our blog article "What you should know about detractors." shows you why.

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