Can NPS be used for B2B?

Can NPS be used for B2B businesses?

Yes, NPS can be effectively used for B2B businesses.

In the B2B context, NPS helps identify key accounts that are Promoters and can drive referrals within their professional networks. It also provides insights into client satisfaction and areas for improvement, which are critical for maintaining long-term business relationships and securing repeat business.

Recommended reading: There are those who claim that NPS does not work effectively for B2B companies. In our blog article "Why you should also use the Net Promoter Score for your B2B company." we show that the NPS has just as much value in B2B business as in the B2C scenario.

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