How does NPS impact customer acquisition?

NPS impacts customer acquisition by identifying Promoters who are likely to refer new customers.

High NPS scores correlate with strong word-of-mouth referrals and positive online reviews, which attract new customers. Companies can also use NPS data to enhance marketing campaigns, tailor referral programs, and improve overall customer satisfaction, all of which contribute to acquiring new customers.

Recommended Reading: Our article “Using NPS for Customer Acquisition: A Shortlist with 10 Steps” guides you step-by-step through using NPS to acquire customers and provides a comprehensive roadmap for your success.

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