What is NPS?

The Net Promoter Score (NPS) is a metric for customer loyalty that measures how likely it is that customers will recommend a company's products or services to others.

It is calculated by subtracting the percentage of detractors from the percentage of promoters.

Reading Recommendation: In our blog article "The Net Promoter Score – Basics and Areas of Application" you will find detailed information on calculating the NPS, conducting a satisfaction survey, and later evaluating the data.

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