How frequently should NPS surveys be conducted?


The frequency of NPS surveys depends on the nature of the business and customer interactions. Generally, it is recommended to conduct NPS surveys:

  • After key transactions: Such as post-purchase, service completion, or support interaction.

  • Periodically: Quarterly or bi-annually to track changes in customer sentiment over time.

  • During major events: Such as product launches or significant service changes, to gauge immediate customer reactions.


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