What are common pitfalls to avoid when using NPS?

Ignoring the feedback: Failing to act on NPS feedback can lead to customer frustration and reduced response rates.
Overemphasizing the score: Focus on the qualitative feedback and underlying reasons behind the score, not just the number.
Inconsistent survey methods: Ensure consistency in how and when surveys are conducted to maintain reliable data.
Neglecting Passives: While focusing on Promoters and Detractors, don't ignore Passives who can be converted into loyal customers with the right strategies.

Reading recommendation: You can find more details on this topic in our blog article: “Common mistakes when using NPS and how to avoid them”

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