In today's highly competitive business landscape, understanding customer behavior is paramount to success. One effective method for predicting and analyzing customer behavior is through Net Promoter Score (NPS).
Comparing NPS is not a straightforward process as the customer satisfaction metric depends on many factors. This can be made clear on the basis of current studies. For example, companies in the automotive sector have an average NPS score of 39, with a lowest value of just 20. For Internet service providers, however, the average NPS value is 16, with a maximum value of only 19.