Allianz CEO wants to prioritize customer recommendations.

The new Allianz CEO, Oliver Bäte, wants to measure Europe's largest insurer by the recommendations of its customers, according to a press report. Bäte intends to establish the so-called Net Promoter Score (NPS) as a key metric within the company, reports "Manager Magazin" citing company sources. The NPS measures the willingness of customers to recommend a company.

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