Who should you survey in B2B business: your contact person or the direct user of the product?

The title of the blog article poses an exciting question that all companies should ask themselves that want to survey their B2B customers with the Net Promoter Score in order to receive feedback.

How to Understand Your Target Audience - A Little Guide

To truly understand customers and increase customer loyalty, organizations must focus a large portion of their resources on researching customer feedback. Depending on the approach to the subject of feedback, it can have a positive impact on the business, but it can also be detrimental.

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